The house of Coco 9

A mother, a son, and a kitchen in Karachi.

Coco 9 began as a question, not a brand: what would patisserie look like if it were made for Karachi, with the precision of a French kitchen and the warmth of a family table? We have been answering it since 2017.

  • 2017 Founded in Karachi
  • Two Boutiques, one kitchen
  • 4.6 On Google, 100+ reviews
  • New York French Culinary Institute training
Read the story Visit a boutique
Coco 9, Karachi

Karachi, 2017

It started with one oven.

Coco 9 opened in Karachi in 2017.

The brief was simple and uncomfortable: make patisserie here to the standard of the kitchens it was learned in, and do not let that standard slip as the volume grows. Everything since — the second boutique, the cakes, the gifting, the wedding and corporate work — has been built on top of that one rule.

Nothing leaves the kitchen unless it meets the standard.

It started with one oven.

The standard

One kitchen. One standard.

Every product Coco 9 ships passes through one person before it ever reaches a customer. The standard isn't a checklist — it's a sensibility. Balance over excess. Technique over trend. A pastry that tastes like itself, not like a year on Instagram.

Both boutiques are served by that one kitchen, which is why a macaron in Clifton is the same macaron in DHA. Same-day patisserie, celebration cakes, gifting, weddings and corporate work all come off the same pass, held to the same bar. If it doesn't meet it, it doesn't leave.

Inside the Coco 9 kitchen

Trained in New York

Formal training in Pastry Arts & International Breads at the French Culinary Institute, New York. The craft Coco 9 is built on was learned there, and it is still the benchmark every recipe is measured against.

French Culinary Institute, New York

Training at the French Culinary Institute, New York

The Founders

Two roles, one standard.

Pinky Perwani

Founder & Chief Product Officer

Pinky Perwani

At the core of Coco 9's product excellence is Pinky Perwani — Founder and Chief Product Officer. With over a decade of hands-on experience and formal training in Pastry Arts & International Breads at the French Culinary Institute, New York, she shapes every product that carries the Coco 9 name.

As CPO, she oversees the entire product lifecycle — recipe development, quality standards, consistency, innovation. Every Coco 9 product is released only when it meets her benchmarks for taste, texture and execution.

Quality never scales down, no matter the volume.

Raj Perwani

Founder & Chief Executive Officer

Raj Perwani

As Founder & CEO, Raj leads Coco 9's strategy, growth and brand direction — building scalable systems, modern customer experiences and a brand position that earns its place in Karachi's luxury landscape, while preserving the craftsmanship established at the product level.

By combining product-led discipline with thoughtful leadership, he ensures Coco 9 grows without dilution, focused on long-term value over short-term trends.

Growth that doesn't dilute the work.

The chapters

How we got here.

The short version, in order. A chapter shows its year when one is confirmed — otherwise it is simply numbered.

  1. Coco 9 opens in Karachi

    One kitchen, and a rule that has not moved since: nothing leaves unless it meets the standard.

    Coco 9 opens in Karachi

  2. The Clifton boutique

    Building 81/18, Main Khayaban-e-Jami, New P&T Colony — the daily counter, the cake collection point, and where custom orders are planned face to face.

    The Clifton boutique

  3. The Bukhari boutique, DHA Phase 6

    47C Lane 13, Bukhari Commercial, Phase 6, DHA. The same kitchen and the same menu, from a second door — and open until 1am.

    The Bukhari boutique, DHA Phase 6

  4. Today

    Same-day patisserie, celebration and custom cakes, gifting boxes and hampers, wedding dessert tables and corporate programmes — all from one kitchen, delivered across Karachi or collected from either boutique.

    Today

Made here

What “made here” actually means.

Four things we mean when we say it.

  • One kitchen

    Both boutiques are served by the same kitchen, so what you taste in Clifton is what you taste in DHA.

  • Made for your date

    Custom cakes are made to order on two days' notice; tiered and wedding cakes on five. The kitchen is closed on Mondays for made-to-order work.

  • Signed off, not shipped out

    Every product is released only when it meets our founder's benchmark for taste, texture and execution.

  • Made for Karachi

    French technique, read for the way Karachi actually eats, gifts and celebrates.

Two doors

One kitchen, two doors.

Addresses, hours and maps

What's next

Where this is going.

The ambition is plainly stated: to build the most considered gifting house in Pakistan — the place you send something from when the occasion actually matters.

That means more of the same discipline rather than more of everything: a deeper cake and gifting range, wedding and corporate work handled properly at scale, and a kitchen that can grow without the standard moving.

Our Philosophy

Four quiet rules.

  1. Product-led decision making

    Every choice starts with what's on the plate. Strategy follows craft, not the other way around.

  2. Consistency across every SKU

    The hundredth croissant must taste like the first. No volume excuse, no off days.

  3. Craft that scales without compromise

    Growth that doesn't dilute the work. We turn down orders we can't honour properly.

  4. Long-term brand building over quick wins

    We are not chasing trends. We are building a Karachi institution.

Where to next.

The best way to know Coco 9 is to taste one.

Talk to our team (opens in a new tab)